4 Online Marketing Strategies Every Small Business Should Try

In a 2018 Deloitte study commissioned by Google, “digitally advanced small businesses” saw twice as much revenue per employee than those that didn’t leverage online marketing or e-commerce.

It’s been five years since that study, and it’s safe to say that online tools are only getting more effective.

If you want big success for your small business, finding the right online strategy will play a big part in taking you there.

The same study said that 80% of small businesses were not fully leveraging available technology.

If this sounds like your business, this article can help jump-start your online marketing efforts.

The great news is that you don’t need to be a digital marketing expert to implement a lucrative online marketing strategy – you just need the right tools in your toolkit.

What Is Online Marketing?

Online marketing, AKA digital marketing, uses online platforms and digital technologies to promote products or services. In other words, it’s everything you do to help people find your business online.

From a website to a business’s online branding assets, a spectrum of tactics fall under online marketing including:

• Digital advertising
• Email marketing
• Online promotions
• Blogging
• Social media marketing
• And a lot more

However, small businesses don’t always have the option to adopt the same expensive marketing approaches that big businesses with large budgets employ.

Therefore, we’ll focus on budget-friendly options that are both effective and useful for small...