4 of the best marketing channels to reach electric vehicle buyers – CBT Automotive News
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most commonly used to attract buyers who are interested in battery-powered vehicles. We’ll also talk about who today’s electric buyers are, and who they will be in the future.
Getting to Know the EV Customer
Speaking purely demographically, the average electric vehicle buyer so far in 2023 is between 18 and 34 years of age and comprises 40% of electric car owners. Trailing but still developing are 35-49-year-olds who represent about 25%, These numbers dip a fair amount headed into ages 50-64 at under 20% and people aged 65 or older tend to still want to use gas and are under 10%.
Characteristics of electric vehicle buyers
The leading factors bringing most new electric vehicle buyers to purchase a battery-powered vehicle over an internal combustion engine-powered vehicle are fairly clear:
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