4 media monitoring trends to watch in 2023 – Bizcommunity.com
Gone are the days when the output of media monitoring was a vast clippings folder, usually padded with superfluous extra pages, that would land on the client or the boss’ desk with a satisfying thud.
Today, media monitoring is more relevant than ever as companies look to find ways to show that coverage equals capital, leads and revenues, and to stay on top of reputational risks in a time of fake news.
Media monitoring trends
There are four main trends in the coming year for media monitoring.
- Social media surges
Social media is where most human conversation takes place today – and the insights you can gain from listening to these conversations can give you valuable pointers as to how to better meet the needs of your customers and stay on top of trends. We’ve seen a massive increase in clients requesting social media monitoring, with interest in channels like TikTok particularly high.
We’re also seeing rapid advances in the way the industry and clients measure return on investment…
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source: https://news.oneseocompany.com/2022/12/13/4-media-monitoring-trends-to-watch-in-2023-bizcommunitycom_2022121337467.html
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