4 Content Calendar Examples to Inspire Marketing Teams

In this guide, we’ll share content calendar examples and provide all the information you need to create your own content calendar.

What Is a Content Calendar?

A content calendar is a document used to plan and visualize the publication of digital content (such as blog posts, social media posts, and email newsletters) over the coming weeks, months, or year.

Typically, the calendar will show:

• What content will be published
• When and where each piece of content will be published
• Who’s responsible for each task
• Links to content assets (e.g., copy and images)

Here’s a peek at one of our content marketing calendar examples:

Content calendars are usually created in spreadsheet software (e.g., Microsoft Excel), calendar apps (e.g., Google Calendar), or specialized tools (e.g., CoSchedule).

Why Do You Need a Content Calendar?

If your business produces digital content, there are seven key benefits of creating a content calendar:

1. Produce better content. By planning ahead, you can give yourself or your team ample time to create each piece of content. And publish at the most opportune times.
2. Increase time efficiency. You’ll have timelines and deadlines set for the content creation process, which keep your stakeholders on task.
3. Help manage resources. Once you know what content to create, you can determine what resources you’ll...