39 Emotions Digital Marketers Can Use In Advertising – Search Engine Journal
We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid.
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.”
For the past few months, I’ve been searching for a new way to categorize emotions and I stumbled across a post on LinkedIn that said, “Here it is! The DAIVID Field Guide to Emotions in Advertising with each of the DAIVID 39 emotions.”
The LinkedIn post said,
“As every good creative knows, make people feel something and it will have an effect on brand and sales.”
So, I downloaded their field guide and read all 56 pages in one sitting – like a whodunit. It even opens with a killer…
The post 39 Emotions Digital Marketers Can Use In Advertising – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/11/27/39-emotions-digital-marketers-can-use-in-advertising-search-engine-journal_2023112753031.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.