35 Essential Marketing Ideas for Small Business Owners

Looking for essential small business marketing ideas that can be modified to fit any budget?

There are many ways to grow your business’s success—from keyword research to user-generated content—and you don’t necessarily need a large budget.

Below, we’ve provided 35 actionable marketing ideas for small business owners to help you get more traffic, leads, and customers.

SEO Marketing Ideas for Small Businesses

SEO helps make your business easier to find when your target market searches for solutions online.

How?

By increasing your business’s visibility on search engine results pages (SERPs). This way, more people see the listing and click through to your website.

Use the following small business marketing ideas to optimize your site for SEO and improve your online presence.

1. Optimize Your Site for SEO

Optimizing your website for SEO and user experience helps it rank higher in search results.

While SEO involves many components, you can start by creating an SEO Project and conducting a free Site Audit using Semrush.

Click “Create Project” and add your site’s URL.

Once you’ve done that, you will see domain analytics for your site, including an authority score, organic traffic, and referring domains.

Next, you can set up various Semrush tools to audit and improve your rankings, like Position Tracking, Site Audit, On Page SEO Tracker, and Backlink Analytics.

Additional steps you can take to optimize your site for SEO include the following tasks:

2. Research SEO Keywords

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