30 Attention-Grabbing Call to Action Examples

What Is a Call to Action (CTA)?

A call to action (CTA) is a visual prompt—usually text or a button—that directs a user to take a specific action. Like “Buy Now” or “Subscribe.”

Calls to action appear all over the web. Like this clothing website that encourages people to shop:

And on social media. Like this Facebook ad. It asks people to download a report:

You can even spot CTAs in search ads. Here’s one that asks people to call:

Ready to get inspired? Let’s take a look at 30 incredible call to action examples, sorted by type.

Informational CTA Examples

Informational CTAs lead to pages that provide additional information on your products, services, or business.

Like a product page. Or an “About Us” page.

They typically include phrases like “Learn More,” “Read More,” or “Explore.”

Let’s dive into some attention-grabbing examples.

1. Mailchimp

Mailchimp’s CTA gives users a glimpse of what they’ll discover by clicking the link. In this instance, the invitation is to “Explore 300+ Integrations.”

Using a number emphasizes Mailchimp’s extensive integration capabilities. And reassures users that adding Mailchimp to their tech stack should be a pain-free experience.

So, when writing your informational CTAs, see if you can include numbers. Here are some examples:

• To emphasize credibility: Read reviews from # customers
• To emphasize thought-leadership: Access # expert guides
• To emphasize accomplishments: View # completed projects

2. Apple

Apple uses a CTA in their Google...