3 ways to optimize for AI search bots – Search Engine Land
Advances in AI search are opening a new chapter, with consumers exploring Google alternatives.
- ChatGPT has hit a new milestone of 300 million weekly active users.
- Perplexity has grown to serve 100 million queries per week.
- Google’s global market share trended below 90% for the first time since 2015.
The rapid rise of AI search platforms brings significant opportunities and growing challenges.
On one hand, brands can boost visibility and drive demand like never before.
On the other hand, they face new hurdles, such as copyright concerns, increasing infrastructure costs, and the ongoing challenge of measuring ROI.
Despite shifts in search interfaces and consumer behavior, user intent has stayed the same.
People want to find information – whether it’s through a catalog, a search engine, or an AI platform.
Today’s tools simply help consumers get from point A to point B faster.
This new efficiency challenges brands to rethink how their content is discovered and delivered – so they…
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source: https://news.oneseocompany.com/2025/04/09/3-ways-to-optimize-for-ai-search-bots-search-engine-land_2025040960666.html
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