3 ways search marketers can prepare for the big cookie crumble – Search Engine Land
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users.
Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.
As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.
Whether you’re scrambling for an overall strategy or need guidance on the high-leverage initiatives to prioritize, I can say with confidence that you’ll be well ahead of the curve if you tackle these three projects right away:
- A cookie-usage audit of your website.
- Advanced in-platform data integrations for Google, Facebook, and LinkedIn.
- Incrementality measurement.
Here’s why each project is vital in a world without third-party cookies.
1. Website design: Audit your use of third-party cookies
Google has provided a handy…
The post 3 ways search marketers can prepare for the big cookie crumble – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/02/06/3-ways-search-marketers-can-prepare-for-the-big-cookie-crumble-search-engine-land_2024020654063.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.