3 ways bots and fake users are killing your search efforts – Search Engine Land

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.

Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is a “breaking news” story about another company falling victim to a data breach, customer information being leaked or servers being hacked.

Historically, these cyber threats were handled exclusively by the chief information security officer or the IT department. However, in recent years search marketers have begun to notice how bots and fake users harm their efforts. When fake traffic makes its way to a company’s website, it can damage a brand’s online reputation and ultimately hinder the effectiveness of paid and non-paid marketing campaigns. Throughout this article, we will cover three specific ways search marketers are impacted….

Read Full Story: https://searchengineland.com/3-ways-bots-and-fake-users-are-killing-your-search-efforts-386673

The post 3 ways bots and fake users are killing your search efforts – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/26/3-ways-bots-and-fake-users-are-killing-your-search-efforts-search-engine-land_2022072624490.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.