3 Successful Marketing Strategies of Nestle for your inspiration

Nestle’s marketing strategy complements its tagline, “Good Food, Good Life,” with campaigns that convert.

From Nestle’s social media strategy to its in-store promotional banners, the brand’s marketing strategy is a testament to Nestle’s mission of harnessing the power of food to raise people’s standard of living.

No matter how consumer-friendly Nestle is, it remains off the list of just-another brand selling goods. The brand holds a 34.9 percent regional share of worldwide sales. Understanding Nestle’s branding strategy, therefore, is no less than a masterclass on consumer engagement and brand loyalty.

So, what makes Nestle the brand that it is today?

Let’s take a nose-dive into the marketing mix strategy of Nestle to begin with.

Marketing Mix Strategy of Nestle

We’ll look closely at Nestle’s marketing strategy through campaigns to understand what works for the brand and why.

However, learning about the 4Ps of Nestle’s marketing mix is a mandatory prior step. It explains its product, place, promotion, and pricing strategy, which will give you an overview.

Let’s go through each strategy of Nestle one by one.

Product Strategy of Nestle

When we think of Nestle, it’s almost impossible to pinpoint a specific product that stands out because the brand has so much to offer!

Yes, Nescafe and Maggie collectively pop up in our heads, but the brand offers products from over 8,000 categories. (What!)

The primary product categories include:

• Packaged meals,
• Cooking aids,
• Milk-based...