3 Link Building Methods That Helped Pet Keen Grow to 3M Organic Traffic

A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth.

HARO is a free service that connects journalists and sources. Just sign up, choose the topics that interest you, and you’ll get daily emails with questions from journalists.

Here’s an example of a HARO request:

Having our veterinarian reply to this request earned us a link from handicappedpets.com (DR 69):

Let me share a few tips that I think are responsible for our success on this platform.

Tip 1. Hire industry experts to answer

Journalists have a reputation to uphold, so they’re rarely interested in what a regular Joe has to say. They want expert insights.

That’s why we hire veterinarians to respond to HARO requests.

I don’t think we’d have half as much success with this tactic if we didn’t dothis.

Here are a few of my favorite ways to find industry experts:

• Publish a hiring page for experts – We get over 10 emails a week from ours.
• Ask existing team members for referrals – This works well because industry experts often know other experts within their fields.
• Post on job boards – ProBlogger has worked quite well for us, as has UpWork.

Tip 2. Publish author pages for your experts

Your expert may have authority in the industry. But if you’re not showing their expertise, the...