3 Key Reasons You Should Implement Out-of-Home Advertising – Entrepreneur

In today’s advertising world, skepticism is a mounting challenge for brands, and here’s why out-of-home advertising is preferable for many brands today.

Opinions expressed by Entrepreneur contributors are their own.

The rise in social media misinformation and online data collection has consumers on edge. Additionally, escalating distrust in television news has viewers losing faith in what they see. For example, while Connected TV (CTV) may seem like the new media darling, it isn’t without its issues either. As the channel’s ad spend grew to over $15 billion in 2021, fake advertising content also saw an increase. In fact, fake ad campaigns on some networks were as high as 18%, Peer39 reports.

Large shifts in consumer trust are upending marketing strategies, forcing brands to adjust which channels (and how much of each) make it into their media mix. Fortunately, this is where out-of-home (OOH) advertising enters the fold.

Trustworthy, cost-effective and celebrated for boosting the…

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