26 Successful Ecommerce Marketing Strategies to Get You Started

What is Ecommerce Marketing?

Ecommerce marketing uses promotional tactics to attract new customers to your store, convert them into paying customers, and encourage them to return for future purchases to increase retention.

Ecommerce marketers use many channels to attract website visitors, including email and social media marketing, search engine optimization (SEO), and pay-per-click (PPC).

For example, a clothing store might promote a Fourth of July sale through an email campaign to its customer and subscriber lists. They could then retarget those audiences through Facebook Ads to improve conversion rates.

A multichannel strategy allows ecommerce marketers to reach a wider audience and drive as much traffic as possible to their online stores. That creates a seamless customer experience across all paid and organic channels.

Ecommerce Marketing vs Ecommerce Advertising

Ecommerce advertising is a subset of ecommerce marketing.

Ecommerce marketing includes product promotion strategies and tactics

Ecommerce advertising refers to paid product promotion on digital advertising platforms. For example, display, banner, or rich media ads.

Ecommerce advertising is part of a holistic multichannel marketing strategy, which considers all aspects of the customer journey.

This approach aligns marketing channels like social media, email, SEO, and advertising to create a consistent and integrated experience.

Types of Ecommerce Marketing

Ecommerce marketing encompasses a wide range of...