25 Types of Content You Can Use for Content Marketing

What type of content should you create for your content marketing?

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy.

Blog posts are a great way to educate your audience and “sell” what you do in the process.

Example

Our list of free keyword research tools features four of our owntools.

How to market them

If you want consistent traffic to your blog posts, write about topics people search for on Google and use SEO to rank high.

How can you find these topics?

Look at which of your competitors’ posts get the most organic search traffic.

Here’s how:

1. Go to Ahrefs’ Site Explorer
2. Enter a popular industry blog
3. Go to the Top pages report
4. Toggle SERP titles on

Videos are a great way to reach a wide audience and show your product or service in action.

Example

Our video on lesser-known link building tactics shows how you can execute them with the help of our toolset.

How to market them

If you’re starting out with no audience, the best way to generate traffic to your videos is to rank high on YouTube. You can do this by targeting topics people are searching for on YouTube.

Here’s how to find these topics:

1. Go to Ahrefs’ Keywords Explorer
2. Switch the tab to YouTube
3. Enter one or a few relevant keywords
4. Go to the Matching terms report

Podcasts are a great way to build brand awareness, reach a wide audience, and network with industry experts.

Example

In only six months, HubSpot’s “Marketing Against the Grain” podcast...