23 SEO Questions to Ask New Clients + Questionnaire Template

Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you’re a seasoned professional is another.

After working with a number of SEO agencies and as a freelancer, I found that the key to quickly and easily starting a successful campaign is to ask the right questions at the beginning of a (potential) collaboration to ask.

We’re going to look at 23 questions to both qualify and start working with new SEO clients.

While some questions may vary depending on the type of clients you work with, I have a thorough one customer questionnaire template you can copy and use immediately to save your time and have everything you need ready.

Let’s see.

You can start at making a copy from our customer questionnaire template.

I’m going to walk you through each section (and why it’s essential), including:

• Access to existing platforms and documents.
• Questions about their business.
• Questions about their website.
• Questions about their goals.
• Questions about their past marketing efforts.
• Questions about link building.

Before we look at that, there are a few quick things to mention.

First, you can change the template’s colors and feel and add your logo to match your brand.

Second, depending on your SEO clients and your area of focus, you may need to adapt some of the questions (or add your own).

Or if...