22 SEO Experts Offer Their Predictions For 2025 – Search Engine Journal
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI.
AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google updates.
It’s not been an easy year in SEO.
Whereas last year was considering how AI tools could be leveraged to augment our work, this year has been the acceptance that Google SERPs are changing and not delivering the same levels of organic traffic as before.
This introduction of AIO and the uncertainty of Google organic traffic has accelerated the move towards SEO becoming “marketing.”
Moving forward, SEO is now as much about branding and marketing as it is about what we used to know about SEO.
To make this transition, everything that you were doing in SEO needs to be reconsidered. The future of online marketing will involve being found in generative AI apps, AI-powered search engines, social media, forums, and communities.
The bottom line is that SEO is…
The post 22 SEO Experts Offer Their Predictions For 2025 – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/16/22-seo-experts-offer-their-predictions-for-2025-search-engine-journal_2024121659489.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.