21 Content Promotion Tactics (To Get More Traffic to Your Content)

If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, orsell.

Try these tactics to drive more traffic to your content.

If your article ranks high on Google, you’ll be able to get traffic continuously over the longterm.

But you can’t just create random content and hope that Google will rank it. To get search traffic, you have to target topics people are searching for.

Here’s how to find topics with search traffic potential:

1. Go to Ahrefs’ Keywords Explorer
2. Enter one or a few relevant keywords
3. Go to the Matching terms report

You can narrow the list by focusing on low-difficulty, high-traffic keywords. Add these filters:

• Traffic Potential (TP) >500
• Keyword Difficulty (KD) <20

Go through the list and pick out those that are relevant to yoursite.

Before a K-pop group makes a comeback, it releases teaser images, music video trailers, track lists, and announcements. The same goes before a movie is released—multiple trailers, teaser images, featurettes, and more are published.

You can do the same for your content too. Build hype before you publish. It doesn’t have to be at the level of an entertainment company—it can be as simple as atweet.

For example, Chenell Basilio pre-launches her latest posts on Twitter and encourages people to join herlist:

Doing this generates suspense for her content and keeps people on the...