2025 trend: Generative search will become the new normal, shaking up ad spend – eMarketer
Retailers and tech giants are rushing to roll out AI-powered search. Amazon and Walmart are among the retailers that have implemented generative search on their shopping platforms. Tech heavyweights are also moving quickly. Meta is working on its own AI-powered engine, while other players have rolled out search functions, including:
- Google: AI Overviews
- OpenAI: SearchGPT
- Perplexity: Pro Search and a macOS desktop app
- Microsoft: Bing Generative Search
Consumer behavior is already starting to shift. Appetite for generative search is strongest in a retail setting—with 41% of US consumers interested in using search engines that incorporate AI-generated results for online shopping. Only 19% are interested in it for news-related searches, however, per a February 2024 survey by Dynata for Botify. Retailers that have implemented conversational search on their shopping platforms are reporting an increase in mission-driven search queries.
Organic traffic has taken a hit. Google’s AI…
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