2023 Website Launch Checklist (Pre-Launch and Post-Launch)

Launching a new website is an exciting milestone.

But identifying what to do before launching can be overwhelming.

However, with our website launch checklist, you don’t need to stress.

We cover everything from pre- to post-launch so you know what to do.

Let’s get started.

Website Pre-Launch Checklist

Here are the items to check off your list before launching your site:

1. Check Redirects

If you’re redesigning your site, make sure old pages redirect to new ones.

You might need to redirect pages if you consolidate several pages into one. Or if you change a page’s URL slug—the last part of the URL.

Create 301 redirects—permanent redirects—so users (and search engines) who visit old URLs end up on new ones automatically.

Tip: Not sure how to implement redirects? We put together steps to create 301 redirects. Clicking the link takes you directly to the section that outlines how.

2. Develop Your On-Page SEO Strategy

On-page search engine optimization (SEO) refers to strategies that improve your webpages to help them gain visibility in search results. These strategies help you drive organic traffic—traffic from unpaid search engine results—to your website.

Creating content focused on important keywords is a large part of on-page SEO. So, it’s essential to identify the right keywords.

Let’s say you sell painted pet portraits. And you want to rank high in search engine results when someone searches for terms related to your business.

But how do you determine which keywords are...