2 Unstoppable Stock-Split Stocks to Buy Now and Hold Forever – The Motley Fool

These companies have earned brand recognition around the world.

Stock-split fever has swept through the investing world this year, fueled in part by Amazon‘s (AMZN 0.98%) recent 20-for-1 split and Alphabet‘s (GOOG 0.40%) (GOOGL 0.19%) upcoming 20-for-1 split. Why is everyone so excited? Splitting a stock reduces the price per share by effectively creating more shares, which makes the stock accessible to more retail investors. That could translate into price appreciation when the next bull market rolls around.

As a caveat, stock splits have no impact on metrics like revenue growth or cash flow, so they make for a poor investment thesis in the absence of solid fundamentals. Fortunately, Amazon and Alphabet are both high-quality businesses brimming with potential.

Here’s why both stocks are worth buying.

1. Amazon

Amazon is the second -most valuable brand in the world, according to Brand Finance. The company enjoys a leadership position in both e-commerce and cloud computing, and it’s…

Read Full Story: https://www.fool.com/investing/2022/07/05/2-unstoppable-stock-split-stocks-to-buy-now/

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