2 reasons why Google Trends is not reliable in PH elections, according to expert – ABS-CBN News

MANILA – Google Trends and Facebook sentiment analysis were not designed to be representative of the electorate, a former head of the Philippines’ statistics bureau said on Tuesday.

Google Trends presents data on what Google users are searching at the moment. It trended among social media users in the days preceding the May 9 polls, with supporters of Vice President Leni Robredo pointing to the numbers generated by the tool as a counterweight to surveys showing former Senator Ferdinand “Bongbong” Marcos Jr. leading in voter preference.

Robredo was ahead of Marcos in Google Trends and had also scored highly in Facebook engagement.

But Jose Ramon Albert, senior research fellow of the Philippine Institute for Development Studies, said that while Google Trends and Facebook sentiment have qualitative value, these were not designed to capture voter intent.

Albert, who is a former head of the country’s statistics bureau, said there were issues, particularly with Google Trends.

“In the…

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