18 Actionable B2B Ecommerce Best Practices

What Are B2B Ecommerce Best Practices?

B2B ecommerce best practices are guidelines that help businesses with ecommerce sites more successfully sell products to other businesses.

These best practices can improve user experience, conversion rates, and customer satisfaction.

Here are 18 ecommerce best practices B2B businesses can use.

1. Ensure Your Site Is Error-Free

A B2B ecommerce site that runs smoothly can attract more visitors and convert them at higher rates.

Elements like fast page load times, functional links, and good navigation improve user experience and help people effectively use your site. When people can use your site with ease, they’ll be more likely to convert.

Plus, an error-free website improves your visibility in the search results. You can rank higher and drive more traffic back to your online shop.

Use the Site Audit tool to check for errors on your site.

To get started, open the tool. Click the “+ Create project” button.

Fill in your domain and project name (optional). Then click “Create project.”

In the “Site Audit Settings” menu, follow the prompts to set up your project. Our detailed setup guide can help you configure the audit for your needs. Or, the defaults are a good place to start.

When ready, click the “Start Site Audit” button.

Site Audit will take a few minutes to conduct a complete audit of your domain.

Once the “Pages Crawled” column shows that all pages have been crawled, click the name of your project to review the detailed results.