17 Inspiring Product Page Examples (+ Best Practices for Yours)

Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button.

But a lot more strategy goes into the best product pages.

Check out 17 inspiring product page examples (in no particular order). We’ve included top brands like Amazon, Apple, and Nike so you can learn what the best ecommerce websites do.

Then, learn how to implement best practices in your own designs.

1. Amazon // Provide In-Depth Information

Amazon is the most visited ecommerce site in the U.S. Its product page design isn’t pretty, but it works.

In this example, a descriptive product name highlights key features. Helping the page stand out and attract clicks in search results.

Note: Selling products through Amazon? Semrush’s Amazon marketing tools can increase your listings’ visibility and conversions.

The average star rating and number of ratings are prominently placed. Amazon understands these metrics are crucial for building trust.

(In a U.S. survey, 98% of respondents said reviews are an essential resource when making purchasing decisions.)

Images show product benefits in action. While overlay text provides context.

Here are some other beneficial features you’ll find on this product page:

• “#1 Best Seller” label to evoke fear of missing out (FOMO) in shoppers
• Sustainability information to reassure eco-conscious consumers
• Review videos from third-party creators such as Pocket Lint
• Skimmable list of key product benefits
• Full...