17 Best Social Media Tools to Use in 2023

Looking for a tool to help you create social content, schedule posts across all your channels, or analyze your social metrics?

In this article, we’ve gathered the best social media tools you can use in 2023.

But first, some quick background.

Social media tools are software solutions designed to help businesses streamline social media marketing and management. These types of tools can help you:

• Schedule and publish content across multiple social media platforms
• Reply to messages and comments received through different social media channels using a unified social inbox
• Monitor social media for mentions of your brand or your competitors
• Analyze the results of your social media marketing efforts and create reports you can download and share with stakeholders

With that in mind, let’s discuss the social media tools you should consider.

The Semrush Social Media Toolkit is a suite of tools designed to help companies streamline social media management. It includes the Social Poster, Social Tracker, Social Analytics, and Social Inbox tools.

The Social Poster helps you draft, schedule, and publish posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile.

You can create for multiple channels at once or focus on one at a time (shown below). And plan out all of your social content in an easy-to-navigate calendar.

It includes a number of handy features that can save time, including a built-in image editor, a link shortener, and a UTM builder. You...