17 Actionable Content Marketing Tips

Struggling with your content marketing?

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, andsales.

If you rank for topics that people are searching for, you can get consistent search traffic.

Here’s how to find these topics:

1. Go to Ahrefs’ Keywords Explorer
2. Enter a topic relevant to your industry
3. Go to the Matching terms report

You’ll see 3+ million potential topics you could target. Look through the list and pick out those that are relevant to your website.

If you create content for the wrong people, visitors won’t translate into customers or clients.

For example, if a conversion rate optimization (CRO) agency writes about CRO, they might attract fellow professionals rather than genuine leads. That’s why it’s important to clearly define your audience.

If you already know who you’re targeting, make sure to get it down in writing and share it with your entire team. Otherwise, use the template below to figure it out for your business.

If you know which of your competitors’ articles get the most search traffic, you could replicate their success.

Here’s how to find their best topics:

1. Go to Ahrefs’ Site Explorer
2. Enter a competitor’s domain
3. Go to the Top pages report

You’ll see their top pages by search traffic and the keyword that sends each page the most traffic.

For example, we can see that Beardbrand’s article on beard styles gets an estimated 51K monthly...