16 Marketing KPIs You Need to Monitor in 2024

What Is a KPI in Marketing?

Key performance indicators (KPIs) are quantifiable metrics measuring how companies achieve a specific goal. There are KPIs for every department in a company, whether it’s marketing, sales, or any other division.

Marketing KPIs measure how effective your marketing efforts are.

Defining and tracking marketing KPIs is important because it enables you to:

• Measure progress: Determining which marketing initiatives meet or exceed expectations
• Optimize budget: Directing spending towards channels that maximize return on investment (ROI)
• Guide decision-making: Extracting data-driven insights that can inform strategic decisions
• Identify weaknesses: Identifying underperforming campaigns or assets that can be improved

16 Marketing KPI Examples to Track in 2024

There are various marketing KPIs to track. Some common marketing KPI examples include customer leads, conversion rate, and return on investment (ROI). These KPIs can be tracked for individual channels or campaigns but also for a company as a whole.

But there are also channel-specific KPIs. Like organic sessions for SEO or engagement rate for social media.

For instance, here’s the “Insights” dashboard from Instagram that shows social media metrics you may be tracking as KPIs:

Let’s look at some of the most important general marketing KPIs. As well as KPIs for SEO, paid, email marketing, and social media channels.

General Marketing KPIs

General marketing KPIs focus on core data points—like...