16 Effective Ad Copy Examples (& Why They Work)

Great ad copywriting can be the difference between a customer taking action on your offer or scrolling down to the next thing that catches their eye.

Most copywriters have a collection of memorable ads they can turn to for ideas.

In this post, we’ll share 16 examples of ad copy that illustrate key approaches for success. Once you apply these copywriting techniques, you’ll create ads that draw attention, get clicks, and potentially convert.

1. Liquid Death: Speak Your Audience’s Language

When you speak your audience’s language, you connect with them on a deeper level. So they feel like they found a brand that understands them.

Liquid Death is a great example of this. And proof that even if the product you’re selling is mundane, your branding and advertising don’t have to be.

The company mainly sells packaged water. It admirably does so in cans, its mission being to “kill plastic pollution.” But rather than focus on the beverage’s hydrating properties or natural sourcing like other brands, it leans into its heavy metal aesthetic.

Liquid Death’s marketing strategy targets a specific audience: young people who know the health benefits of water but find it dull.

And its Facebook ad copy makes its position loud and clear: “Proudly not for everyone.”

Adding a bad review brings home the point. And drives engagement.

Liquid Death uses the same tone in its call to action (CTA):

What can you take away from this?

Two things:

1. Not everyone is your audience. Find your target market...