16 Ecommerce Best Practices to Grow Traffic & Sales

Online shopping is a cornerstone of modern commerce.

Shoppers are increasingly likely to turn to the internet before heading out to their local shopping center. This has opened up a massive opportunity for ecommerce businesses.

Ecommerce business owners willing to put the work in to optimize their website will benefit most from the opportunity.

But where do you begin?

Here’s a list of 16 unmissable ecommerce best practices we’ve put together to guide you.

1. Build Trust with Your Audience

Convincing potential customers of your credibility is an essential first step to converting them into buyers.

Build trust with users by making your online business website appear trustworthy. That means using consistent branding, high-quality product images, and modern web design.

To really make an impact, use established online trust signals. These are visible elements on your site that customers associate with credibility.

For example, a site-wide SSL certificate reassures your users that their personal data and credit card information are safely encrypted.

Websites with an SSL certificate display a lock icon in browser search bars.

Security indications build trust. They can also boost your visibility. Google factors security into its assessment of a website’s search engine optimization (SEO).

Here’s how:

The encryption provided by an SSL certificate allows URLs to use the HTTPS protocol—a confirmed Google ranking signal since 2014.

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