15 Tactics to Boost Your Rankings (That Don’t Require New Content)

SEO is a long-term game.

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content.

Let’s go through them.

The title tag is one of the first things a searcher sees:

Making it attractive can entice them to choose your page over the others on theSERPs.

However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5.

Here’s how to findthem:

1. Go to Ahrefs’ Site Explorer
2. Enter your domain
3. Go to the Top pages report
4. Set the Position filter to 2–5

We can then use ChatGPT as inspiration to create compelling title tags. For example, let’s ask it to create 10 click-worthy titles for this blog post. For best results, I’ll give it a working title and ask it to limit these titles to a maximum of 60 characters (since Google cuts off title tags beyond that).

Pretty decent. And we can make it even better, using the strategies in the articles below.

At Ahrefs, we perform a content audit every quarter. In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.

So I updated it. And traffic shotup.

The easiest way to find content worth updating is to install our free WordPress SEO plugin and...