April 27, 2023  SEONews

15 obvious examples of how e-commerce and traditional commerce differ


The game of commerce has changed greatly in recent years, and e-commerce has been a major player in the transformation of lifestyle brands. On the one hand, the pandemic has us all shopping online, but as things open up again, people crave that personal retail experience more than ever.

In this blog post, we will explore the key differences between e-commerce and traditional commerce and how these differences manifest in the beauty, fashion and wellness sectors. By the end of this post, you’ll be armed with practical knowledge to help your lifestyle brand thrive in the digital age.

Omnichannel Experiences: Glossier’s Smooth Shopping Journey

One of the main differences between e-commerce and traditional commerce lies in the channels available for customers to buy. While traditional commerce relies primarily on brick-and-mortar stores and, in some cases, catalogs, e-commerce takes advantage of various digital channels, such as websites, social media, and apps.

This beauty brand has embraced the omnichannel marketing approach by integrating its online and offline experiences. Let’s dive deeper into the concrete examples of how Glossier has differentiated itself from traditional commerce:

#Introduction

Glossier uses social media platforms, such as Instagram, to create hype around new product launches. For example, when Glossier has released its “Lidstar” eyeshadow, it first showcased the product on Instagram, allowing followers to pre-order ahead of the official release....



source: https://news.oneseocompany.com/2023/04/27/15-obvious-examples-of-how-e-commerce-and-traditional-commerce-differ_2023042744124.html

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