15 Essential SEO Terms You Should Know

Do you sometimes get confused with SEO terms and what they mean? We’ve put together a handy glossary of the SEO terms you need to know, and we explain exactly what these terms mean. Hope you find this glossary useful. We have also compiled a complete digital marketing glossary explains all the key terms and definitions you need to know

301 redirect – it is a permanent redirect from one URL to another. 301 redirects send users to a different URL than the one they originally typed into their browser or went to the results page of a search engine.

404 error – it means that the page you are trying to go to could not be found on the server. This is a client-side error which means that the page has been deleted or moved, and the URL has not been modified accordingly.

Daily routine – it is used to describe the appearance and function of an image on a page. One of the main purposes of Alt tags is to benefit visually impaired users who use screen readers when browsing. Alt tags will be displayed in place of an image if an image file cannot be loaded. Alt tags provide better image context/descriptions to search engine crawlers, helping them to properly index an image.

Anchor text – this is the clickable text in a hyperlink. It is best to use natural language and avoid exact match, overly spammy and keyword rich text when adding links to your sites or when sites link back to your site.

Content Management System (CMS) – this is where multiple users can edit, update and maintain...