15 Effective Content Marketing Tips to Skyrocket Your Results

If you’re looking for ways to improve your content marketing results, you’ve landed on the right page.

We’ve put together 15 of the best content marketing tips to help you achieve your goals.

Here they are:

1. Define and Document Your Content Marketing Strategy
2. Dive Deep Into Audience Research
3. Identify Relevant Topics
4. Align Your Content with Search Intent
5. Create Topic Clusters to Build Topical Authority
6. Publish Original Research and Studies
7. Demonstrate E-E-A-T
8. Make Your Content Readable and Skimmable
9. Select Your Content Distribution Channels
10. Collaborate with Experts and Industry Thought Leaders
11. Audit Your Site for Technical SEO Issues
12. Repurpose High-Performing Content
13. Update and Republish Underperforming Content
14. Leverage Content Creation Tools
15. Measure Your Content Marketing Performance

Now, let’s go over each of them in more detail.

1. Define and Document Your Content Marketing Strategy

Start with clearly defining and documenting your content strategy. It helps you align your content efforts with your business goals and establishes the metrics you can use for monitoring performance.

So, it’s no wonder our State of Content Marketing report found 80% of companies that succeed with content marketing have a documented strategy.

And 52% of unsuccessful businesses don’t have one.

Here are some quick content marketing strategy tips:

• Define your target audience (there’s a detailed discussion in the next tip)
• Set your content goals—increase traffic, generate leads, drive free...