15+ Best Persona Templates (For Users, Buyers & Marketing)

Defining your target audience is a fundamental step in any design project. That’s where persona templates come into play. With our collection of persona templates, you can kickstart your user-centric design process.

Persona templates are invaluable tools that help UX designers visualize and understand their users’ needs, expectations, and behaviors. This collection has templates suitable for all those needs in Illustrator and PowerPoint formats.

Whether you need a user persona template, customer persona template, or buyer persona template, you’ll find it here. Each template is designed to assist in establishing a clear, comprehensive understanding of your target demographic for your design projects. They’ll help in creating nuanced user, customer, and buyer personas that drive insightful design solutions.

Let’s dive in and explore the collection.

This is a customizable, professional-grade personal template for UX design projects. This fully resizable kit includes 4 color schemes and comes in both Illustrator and EPS formats with sizes to fit A4 and US letter. You can fully edit and customize the design to easily create your user and buyer persona sheets for various types of projects.

This is a must-have persona template kit for UX designers to efficiently research user experiences. These templates, with their innovative wireframe style, are adaptable to a broad spectrum of professional projects. The Proto-Persona Cards enable swift, effective user hypotheses...