14 Tips for Writing Awesome Website Content

Content is the key to online success.

But not all content is effective.

In this article, we’ll share 14 tips for creating website content that works.

But first, let’s define what website content is and why it matters.

What Is Website Content?

Website content is pretty much anything that appears on a website that provides some sort of information.

This could be text (like the blog post you’re reading right now), images, audio recordings, videos, or infographics.

Think of your website as a party and your content as the host.

It’s your content’s job to welcome visitors, keep them entertained, and make sure they want to stick around.

Done right, content keeps people on your site longer. And helps turn them into customers.

Note: This blog post focuses on tips for text-based content, such as homepage copy, landing page copy, and/or blog posts. But some of these tips can also apply to other types of content.

How to Write Website Content: 14 Tips to Use Right Now

Here are our top website content creation recommendations:

1. Define Your Purpose

The first thing is to understand why you’re writing what you’re writing.

Knowing your end goal from the outset helps you craft great content. Because every piece will have a purpose.

Some questions you might want to ask yourself when defining the purpose for a piece of content are:

• Are you trying to inform, entertain, and/or persuade users? This knowledge can shape the tone and style of your writing.
• What action do you want the reader...