14 Tips for Marketing to Seniors in 2024

Marketing to seniors (adults aged 65+) allows you to tap into a growing and affluent market.

Here’s how to market to seniors effectively:

1. Conduct Audience Research

Audience research is the process of gathering and analyzing information about your target audiences. With the aim of reaching and engaging them more effectively using more personalized content.

Rather than making assumptions about older adults, look at what the data tells you. And build your strategy accordingly.

This can streamline decision-making and lead to better outcomes.

To get started, try Semrush’s One2Target tool.

Choose your location and enter up to five competitors’ domains.

Then, click “Analyze.”

In the “Demographics” tab, you’ll see an age breakdown for your rivals’ audiences.

Head to the “Socioeconomics” tab to see what percentage of each audience is retired.

You can also find data about household sizes, income levels, and education levels.

For more information, analyze your or your rival’s X (formerly Twitter) followers.

Enter an account username into the Audience Intelligence app.

Then, go to “Demographics” to see what proportion of their followers are over 65. And how that compares to the global average.

You can also see a breakdown of gender, country, city, language, age, and name on this page. Along with a list of the most common words from users’ bios.

Explore the other tabs to learn even more.

For example, the “Media affinity” tab lets you discover the audience’s favorite TV channels,...