14 SEO Hacks to Increase Search Rankings

If you want more people to visit your website from search engines, you need to rank among the top results when people search for your business.

We’ve put together 14 actionable SEO hacks to help boost your search visibility and get more traffic. Even if you don’t have a lot of time or resources.

1. Identify Long-Tail Keywords

Long-tail keywords are specific search queries that often have lower search volumes but clearly defined intents.

Targeting them instead of broad “head” terms is an effective way to compete with established brands in organic search results.

Take the keyword “dog toys,” which has high search volume and keyword difficulty. You might think it’s an obvious primary keyword choice if you sell pet toys.

But it’s a difficult one to rank highly for against big-name brands like Pets at Home and Amazon.

Creating content around long-tail keywords gives you a better chance of getting your site noticed among the big competitors.

For example:

Search for “dog toys for teething labrador puppy” and you’ll see small, niche websites outranking well-known brands.

Better still, these specific terms match a highly specific search intent. So, you can meet the needs of potential customers. And potentially get more conversions.

To find long-tail keywords, type a broad “seed keyword” into Semrush’s Keyword Magic Tool and hit “Search.”

A seed keyword is a word or phrase you can use to kickstart your keyword research. It should be closely related to your business.

The Keyword...