14 Best Link Building Tools for 2023 [Free + Paid]

Gaining backlinks (links to your domain from other domains) doesn’t have to take a ton of time and energy.

There are plenty of tools to help you gain more links to your website.

Here’s our list of the best link building tools in 2023.

1. Backlink Gap

Semrush’s Backlink Gap tool helps you analyze your competitors’ backlink profiles so you can identify link building opportunities.

It will show you which websites are linking to your competition but not to your website. You can then target these websites with your link building campaigns and have a better chance of securing backlinks.

Here’s how to use the Backlink Gap tool:

Open the tool, add your domain and the domains of up to four competitors, and click “Find prospects.”

The tool will then display an overview of each competitor’s backlink profile.

Scroll down to the table and select your domain in the “Prospects for:” menu to see all the domains that link to your competitors’ websites but not to your site.

You can then sort and filter the domains by Authority Score, Semrush’s metric for measuring a domain’s overall quality and SEO performance.

This will help you identify domains that can provide valuable backlinks. To improve your visibility in search engine results.

To start a link building outreach campaign, select the domains you want to gain links from using the checkboxes and click the “+ Start outreach”button.”

What We Like

The Backlink Gap tool allows you to easily identify which websites link to multiple...