13 Smart Ways to Repurpose Content

Content repurposing is the practice of reusing all or parts of your existing content. This usually involves changing up the format, e.g., from a blog post to avideo.

In this post, you’ll learn how to repurpose your existing content in different ways.

Repurposing content allows you to reach more people without having to create new content from scratch.

For example, our SEO checklist currently gets an estimated 800 monthly search visits:

But we repurposed it into a video several years ago, and it has since generated over 230,000 views on YouTube:

Content repurposing requires work. It’s not a one-to-one conversion—you’ll likely have to do some rewriting or editing so that the content fits the new format and platform.

So when you see someone like Gary Vaynerchuk expertly repurposing his content across all platforms, remember that he has a team. If you’re doing it alone, you won’t be able to repurpose every single piece of content.

You need to prioritize.

The best way to do this is to repurpose content that targets evergreen topics.

Evergreen topics are topics with consistent interest and search demand over time. Here are some examples of evergreen topics:

• How to lose weight – Since time immemorial, people have always been interested in losing weight.
• How to tie a tie – So long as remote work is not the norm and formal attire is required, people will want to know how to tie atie.
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