13 Must-Have Elements Of An Exceptional Blog Post – Search Engine Journal
Create Stellar, Winning Content in 2022
Semrush analyzed 500K articles and surveyed 1,500 marketers to generate thousands of data points. Dive into trends & insights from the global report.
One in five bloggers reports their blog delivers strong marketing results – 22%.
That’s it – and this percentage has been steadily declining over the past three years.
That can’t be true, can it?
Why are the vast majority of blogs not delivering strong marketing results?
My theory is that there is a lot of overly generalized advice in the content marketing industry:
“Write for users, not Google.”
“Google rewards high-quality content.”
“It’s about search intent.”
Okay, but what is high-quality content?
The bar is high. This article will help you get your content the respect it richly deserves by breaking down 13 essential elements of an exceptional blog post.
Jump to:
1. Compelling Topic
Your audience has to care about the topic.
If you’re not entirely sure what topics…
Read Full Story: https://www.searchenginejournal.com/blog-post-elements/455409/
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