13 LinkedIn Marketing Strategies That Work & Why

When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly.

LinkedIn is boring and intimidating.

I don’t know what to say.

I tried LinkedIn for a few weeks and barely got any bite.

Nobody reaches out to ask about my services.

LinkedIn is for “serious people,” not for me.

You’re scared of being yourself on LinkedIn because you feel intimidated by all the CEOs and marketers showing up with success stories. So, you’ve concluded that LinkedIn is a professional networking space where everyone wears suits and speaks perfect English.

Wrong. LinkedIn is human first, and just like any social media, the people who win are those who show up authentically. They share valuable advice that readers can implement immediately, and they do it consistently.

Let’s be clear. There is no magic trick or checklist to a successful LinkedIn marketing strategy. But you’ll not find any social media platform that rewards content creators with as many leads and conversions as LinkedIn does.

Here are some interesting stats to motivate you:

In this guide, you’ll learn how to create an effective LinkedIn marketing strategy for lead gen purposes.

How to Create an Effective LinkedIn Marketing Strategy

1. Know Your Audience

The first questions to answer when creating your LinkedIn marketing strategy are:

• Who is my ideal customer?
• Who do I need to connect with to generate leads and conversions from LinkedIn?
• What type of content will attract the right audience?

This is an...