13 Effective (And Low-Cost) Ways to Promote a Product

Promoting a product while low on cash—every company goes through thisphase.

But the good news is you don’t need to spend a ton of money to get your product in front of the right audience.

We’ll start with things you can do for a product launch and move on to promotion tactics you can use at anystage.

Social media can be used for pre-launch marketing in manyways.

For example, if you’re launching something you know people are going to be super excited about, you can capitalize on that by “leaking” product information before the launch.

This will help turn that potential demand for a solution into anticipation for your product.

Even simple means can do the job here, such as a countdown to launch day or a special pre-launch giveaway.

One important thing to note is this tactic has little chance of succeeding if you have zero networking.

However, this is something you should definitely tryout:

• If you have at least some following on social media.
• If you’re an active member of relevant communities.

Oldie but goodie. A PR note, aka press release, is an official statement delivered to members of the media. It’s used to share something newsworthy with the aim of securing media coverage.

Brands have been sending out PR notes before you and I were born—and it still workstoday.

Why? Part of the job of news websites is to inform their readers about new and exciting products they can use to help them...