13 Black Hat Techniques That Can Harm An SEO Campaign – Search Engine Journal
To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results.
To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game.
Of course, there are plenty of people who want to win the game without following its rules.
The tactics they use are known as black hat SEO.
Black hat SEO gets its name from old cowboy movies where the bad guys wear a black hat.
Black hat SEO practitioners know the rules of search engine optimization and use that understanding to take shortcuts that aren’t exactly laid out in Google’s best practices.
This is in juxtaposition to white hat SEO practitioners who promote high-value content, and engage in deep keyword research to win in the SERPs.
Google is good at identifying and penalizing black hat SEO techniques, but that doesn’t stop people from trying them anyway. As technology develops, …
The post 13 Black Hat Techniques That Can Harm An SEO Campaign – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/14/13-black-hat-techniques-that-can-harm-an-seo-campaign-search-engine-journal_2024111459038.html
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