12 Types of Content Marketing to Leverage for Success in 2023

Content marketing is the process of creating and sharing content to support your business goals.

But content isn’t just blog posts.

Different types of content marketing include:

• Blog posts
• Infographics
• Videos
• Podcasts
• Social media
• Ebooks
• Case studies
• Memes
• User-generated content
• Newsletters
• Free tools
• Courses

And many more.

The types you use will depend on your target audience and business goals.

Do You Need Different Types of Content Marketing?

Relying on just one type of content marketing means you’ll reach only those who consume that type of content.

If you write a weekly blog post, for example, only people who prefer blog posts will see them and engage with your brand.

But people consume content in many ways.

Some prefer watching videos rather than reading articles.

Others prefer to listen to podcasts while doing chores or commuting.

Diversifying your content marketing strategy helps you reach your target audience, no matter their preferences.

Reach a broader audience. And create multiple touchpoints for your business.

More potential customers will see your content.

More often. And in more places.

Which can lead to more business in the long run.

But first, identify the best content types for your business.

12 Most Effective Content Marketing Types

Below are the most effective forms of content marketing for businesses with an online presence.

1. Blog Posts

Blog posts are still one of the most effective ways to connect with your target audience.

They can provide...