12 Tips to Boost Your Listing’s Visibility

Competition for bookings on Airbnb is fierce. But Airbnb SEO can boost your visibility and ensure you reach more guests.

In this article, we’ll share what Airbnb SEO is and how it works. We’ll also provide tips for improving your Airbnb SEO strategy.

What Is Airbnb SEO?

Airbnb search engine optimization (SEO) is a way to improve a listing’s visibility in Airbnb search results. It involves making changes to your listing to satisfy Airbnb’s search algorithm.

SEO is most commonly associated with general internet search engines like Google. But it’s applicable to any search engine, including Airbnb’s internal one.

And there are two ways to increase listing visibility on Airbnb:

1. Broaden the number of searches your listing appears for
2. Make your listing appear higher in the results for relevant searches

To achieve these goals, you need to pay attention to Airbnb’s search ranking factors.

How Airbnb SEO Works

Airbnb SEO is comparable to SEO that aims to improve a website’s rankings on Google’s search engine results pages (SERPs). It involves improving your listing page to be as relevant and useful as possible to searchers.

The better you optimize your listing to suit Airbnb’s specific ranking factors, the more visible it will be.

Good news: Airbnb has openly explained how it generates its search results. They say:

Airbnb uses an algorithm to generate search results that appeal to guests. The algorithm sorts through the millions of listings on Airbnb to find the right...