12 Strategies to Increase Sales

Ecommerce website optimization is about one goal: increasing revenue.

Luckily, there are many paths to revenue, from high-quality traffic and conversion rate optimization (CRO) to average order value (AOV).

In this guide, we’ll explore 12 strategies for optimizing your site to grow your ecommerce business. Combined, these strategies will help you generate more traffic, conversions, revenue, and profit.

1. Conduct Keyword Research & Develop a Keyword Strategy

Keyword research is the process of uncovering how people search online for the products you offer.

Using this information, you can optimize your website to rank higher in search engines and generate more traffic. (This is called “search engine optimization” or SEO.)

Whether you’ve just set up your online shop or you’ve been at it for a few years, understanding how to optimize ecommerce website SEO should be take priority.

However, before you can optimize your website for SEO, you need to determine which keywords (search terms and queries) you should target. Then, you can apply best practices to rank higher for those terms.

For example, let’s say you run an ecommerce store that sells tennis rackets. People might search for all kinds of variations of the term, including “tennis rackets,” “kids tennis rackets,” “left-handed tennis rackets for kids,” etc.

But how do you know which keywords people use most and which ones to target?

Enter: Keyword research tools.

These are specialized tools used in the SEO process to...