12 SEO Best Practices to Improve Rankings in 2023
If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices.
Here are 12 essential SEO best practices to help you level up your website’s performance.
| SEO Best Practices: Impact vs. Difficulty | ||
|---|---|---|
| Impact | Difficulty | |
| Match content with search intent | ||
| Create click-worthy title tags and meta descriptions | ||
| Improve your site’s user experience | ||
| Target topics with search traffic potential | ||
| Use your target keyword in three places | ||
| Use a short and descriptive URL | ||
| Optimize images for SEO to get additional traffic | ||
| Add internal links from other relevant pages | ||
| Cover everything searchers want toknow | ||
| Get more backlinks to build authority | ||
| Get good scores to pass Core Web Vitals | ||
| Use HTTPS to secure yoursite |
Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries.
You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial.
For example, look at the search results for “how to make a protein shake.”
There are no products to purchase in this search result. That’s because searchers are looking to learn, not tobuy.
The opposite is true for a query like “buy protein powder.”
People aren’t looking...
source: https://news.oneseocompany.com/2023/09/07/12-seo-best-practices-to-improve-rankings-in-2023_2023090749953.html
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