12 PPC Features You Might Not Know About – Search Engine Journal
Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns.
Some features are “opt-outs” that are valuable for optimizations and campaign efficiency.
These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities.
Let’s explore 12 hidden features you can access today in Google Ads and Microsoft Ads.
Maybe there is a feature or two you didn’t know about that can elevate your campaign game.
1. Video In Responsive Display Ads
Not to be confused with video ads or PMax assets, this is a little feature included in the responsive display ad format.
Along with the standard assets (components of an ad like headlines, descriptions, and images),…
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source: https://news.oneseocompany.com/2024/02/14/12-ppc-features-you-might-not-know-about-search-engine-journal_2024021454263.html
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