12 Marketing Channels to Boost Your Business

What Is a Marketing Channel?

A marketing channel is an avenue that businesses use to communicate and engage with their target audience.

Think of marketing channels as highways that connect your business to your customers.

These channels can be online or offline. Within those categories, the channels can either be free to use (e.g., your blog on your website) or require payment (e.g., paid ads).

There are many different types of channels—and various tactics to use within these channels.

The primary goals are to choose the avenues where your audience is most active, stand out from the competition there, and build lasting connections.

Types of Marketing Channels

There are two overarching marketing channel definitions you should know:

• Digital marketing channels: These are your online avenues. From social media and email marketing to search engine optimization (SEO) and display ads, digital channels let you reach a worldwide audience. Plus, you get real-time metrics to fine-tune your marketing campaigns.
• Traditional marketing channels: This includes print ads, billboards, and TV spots. While they may not give you instant analytics, you can use them to build brand awareness and may find them especially effective for local reach.

In this article, we’ll talk about the 12 most popular marketing channel examples to supercharge your online marketing efforts and engage with your target market.

1. Search Engine Optimization (SEO)

SEO is the process of improving your website...