12 GA4 Expectations You Need To Have As It Replaces Universal Analytics – Search Engine Journal
Learn what you need to know so you can manage expectations for your stakeholders when it comes to your new reports from Google Analytics 4.
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Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations.
Marketers used to the legacy Google Analytics Universal platform for most of the past decade need to adjust. Their lives would be easier if the right expectations were set.
I recently had the privilege of discussing this very thing with three GA4 professionals who were kind enough to give me their insights.
Below are some of the most significant expectations as GA4 becomes your primary measurement platform.
1. GA4 Is Not Plug & Play Like GA Universal
To be fair, Universal was never completely “plug and play.”
There’s…
Read Full Story: https://www.searchenginejournal.com/ga4-expectations/466240/
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